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The Joy Boys Coloring Book
Timmi Pierce contributed a wonderful bit of Joy Boys history.
In her words:
I was the advertising and promotion manager at WRC Radio from '64
to '71, then later worked at NBC corporate.
One day, Ed and Willard decided to have a box top contest.
They were reminiscing about contests in which listeners
were asked to send in a box top for a "secret decoder ring" or some other
such prize. So they asked folks to send in their box tops, and anyone
who sent in a box top would receive a prize (to be determined later).
Guess who got to dream up the prize to be determined!
They got everything from refrigerator carton tops to bitty bird seed box tops
and I did the coloring book with my artist, Ann Kahl.
NBC was supposed to approve all such contests in advance, but this one was strictly from-the-hip... imagine how thrilled management must have been! Especially if you look closely at these drawings and the "inside jokes" they contain.
Click here to go on to the first page of
the coloring book, or you can click on any of the thumbnails below
to go direcly to any page.
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