This story was published in Radio Recall, the journal of the Metropolitan Washington Old-Time Radio Club, published six times per year.
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THAT'S THE SPIRIT - PART TWO
by Karl Schadow © 2012
(From Radio Recall, December 2012)
As of February 14, 1942, The Spirit was
being promoted at a new time of 6:30 pm as the
result of a new program, This is War, directed by
Norman Corwiin to be broadcast on all network
stations across the country at 7 pm.
Continuing the promotion in March, The
Record was still alerting new readers of The
Spirit's 6:30 pm airtime (see illustration). Also in
March, accompanying the short plot summaries
were such episode titles as: "Mr. Hush Runs an
Election" (March 7th), "The Men Who Time
Forgot" (March 21st) in which The Spirit clashed
with Seventeenth Century Spanish explorers, to
"Dr Jekyll & Mr. Ebony" or "Dr. Ebony & Mr.
White" (March 28th) where Ebony exhibits some
bizarre behavior after ingesting a noxious, blue
liquid found in The Spirit's lab. In one of his last
radio adventures (May 9th), The Spirit foiled Nazi
spies in their attempt to sabotage a coastal
artillery base.
During The Spirit's tenure on radio, the
program received favorable reviews from
Philadelphia critics, as both Maurie Orodenker
(The Billboard, December 14, 1940) and Si Shaltz
(Variety, February 4, 1942) praised the program's
writing, acting and overall production. Orodenker
commented that each episode was complete. Does this imply that that the entire story of the
Sunday comics was told in contrast to the cliff-hanger style Shaltz reported the following
season? Or, did both series' stories leave
listeners pondering The Spirit's fate and that
Orodenker was informing his audience that The
Spirit was not a serial with a continuing plot from
week·to·week?
The advantage of the cliff-hanger of course,
was to entice listeners to purchase The Sunday
Record with accompanying Comic Book Section
so that one could obtain the solution to the
mystery. As no scripts or audio have been located
of The Spirit, this and many other questions
regarding the program remain unsolved. In his
review, Orodenker mentions the names of the two
prominent cast members, Sam Serata (as The
Spirit) but most probably long-time Philadelphia
entertainment personality and executive-Sam
Serota with Salvatore Benigno as Ebony.
It is unknown if these individuals were
credited at the end of the broadcast, or if their
voices were recognized by Orodenker who gave
them the proper acknowledgement. Serota would
have been a choice candidate for the lead, as he
had previously amassed a great following
impersonating the comics as 'Brother Bill' on WIP, a rival of WFIL in Philadelphia. It is unknown
if Serota continued as The Spirit in the second
season and who assumed the role of Ebony when
Benigno was inducted into the Army in March, 1941.
The Record noted that Private Salvatore
Benigno was to make an appearance in the
episode of December 21 1941 portraying Private
Chuck Magoo, a former gangster encouraged by
The Spirit to join the Army. This was one of the
rare instances in which individual cast members
of the program were identified in The Record. The
other two names cited in The Billboard review,
were author/producer Enid Hager and WFIL
organist Mil Spooner who provided the music.
One name not mentioned in the review, but who
was included in those of other WFIL programs
was sound effects expert Jeff Witt. If not directly
involved in each episode, he supervised those
performing The Spirit's physical battles, especially
the ferocious punches.
Noteworthy, is that The Spirit program also
received high praise from Will Eisner, though he
only had scripts sent to him by Enid Hager which
to critique. In a November 29, 1941 Jetter
(transcribed copy available on Ken's blog) to Miss
Hager thanking her for the scripts, Eisner states
that • ... the dialog is great and the continuity
positively absorbing ... "
Was this the first time that Eisner had
intimate knowledge of the program (he was
unable to receive the program on his set in New
York City)? Had The Spirit's creator not been
consulted over a year earlier when a radio
program had been initially proposed?
Other interesting admonishments are
illuminated in the letter. There was no mention of
Eisner in the scripts as he had informed the
program's author of this situation. He firmly
suggested as a favor to himself that she include
the by-line 'Will Eisner' following The Spirit in the
opening. Moreover was Eisner alluding to any
possible copyright infringement?
On the front page of each of the weekly
Sunday Comic Book Sections was found in tiny
print, copyright credited to Everett M. Arnold. It
would be years later before Eisner actually
acquired the full rights from the QCG publisher.
Furthermore, to what extant Arnold was involved
in the radio program awaits additional
documentation.
In his letter, Eisner was optimistic that " ... we
can spread this idea far and wide ..." Perhaps this
is when the program was developed in other
markets yet to be discovered. Finally. it is
unknown if Eisner was provided with any
recordings. And, what of the fate of those scripts
he received? There are none in his collection at
The Ohio State University Billy Ireland Cartoon
Ubrary & Museum (http://cartoons.osu.edu).
Why The Spirit did not return for a third season
in Philadelphia remains a mystery. In March,
1943, Enid Hager departed The Record for a
position with Philadelphia's WPEN. Later that year
she deservedly achieved the position of manager
of the newly-formed radio department of Qualiy Comics. According to Mike Kooiman, who with
Jim Amash have completed a comprehensive
history of QCG entitled Quality Companion (Two
Morrows, 2011), virtually nothing is known
regarding the endeavors of this ancillary Quality
component.
Although The Spirit was technically not a
OCG product, there may have been attempts by
Enid Hager and colleagues to the promote the
radio program in the mid 1940s. In the Program
Producer section of the 1944 Radio Annual.
Quality elevates their entity to the Radio & Motion
Picture Department still headed by Enid Hager.
Unfortunately, the seemingly lofty aspirations of
QCG may have not come to fruition as no further
projects have been identified. However, the
popular Blackhawk, a major OCG title did make a
brief run on radio in the early 195Os. This author
encourages his fellow researchers in both fields to
continue to investigate the obscure radio tenures
of such pertinent comics.
So how did The Spirit find its way to The
Record and subsequently WFIL? One thought is
that The Record was not subjectecl to comics
from a single syndicate as titles from seven such
firms graced the pages of the daily and Sunday
issues. The Register & Tribune Syndicate was a
newcomer to those already supplying comics to
the newspaper and the Sunday Comic Book
Secion was evidently an admirable addition. The
Record had much experience in promoting itself
on the airwaves.
Prior to The Spirit, the newspaper had
solidified relations with WIP for its Nine o'Clock
Scholars program and also WFIL for the musical
quiz, Sound Your A. These programs expanded
the usual time-for-space agreement in that live
productions were utitized instead of the banter
going for spot announcements.
WFIL had a top-notch promotional campaign
and was on its way to winning the 1940 annual
exploitation award from The Billboard in the
Regional Station Division when The Spirit was
launched in October 1940. The station had been
at the forefront in producing local dramatics since
its founding in 1935; the result of the merger of
stations WFI and WLIT More on the history of
WFIL and Philadelphia radio may be found at the
Philadelphia Broadcast Pioneers website
www.broadcastpioneers.com.
George Lilley, radio editor of The Record in
his December 22, 1940 column, echoed the praise for WFIL and its program director James
Allan for their efforts in developing the current
array of programs not only The Spirit, but also
Drama Laboratory, Mystery History and the daily
serial, The Ghost of Thunder Island. The
extensive exploitation of WFIL included: ads,
merchandising, billboards, school bulletins. and
cards in cars, subways, busses, trains and even
windows.
There is no doubt that The Spirit was
afforded his share of such publicity in addition to
the newspaper copy illustrated above. Moreover
the discovery of such items is crucial to further
chronicling The Spirit on WFIL and other stations.
Furthermore, this exploitation may have been a
major factor WFIL was selected rather
than WHAT, a station which had been purchased
by The Record just months prior to The Spirit making its radio debut. WFIL was a full-time
station rated for 1000 Watts, but was soon to be
upgrading its signal strength to 5000 Watts. This
IS compared to the 100 Watt, part-time status of
WHAT On his blog, Ken also suggests that
general program format of WHAT precluded The
Spirit from airing on the station.
Enid Hager who had previously been a
member of the WFIL production staff before
engaging in her current position as radio
promotion chief of The Record, took on the
added task of script author in addition to her
duties as producer of The Spirit.
During the course of researching OTR, one
may find a major source of pertinent material
to be located in various advertising and ad
agency archives. In the case of The Spirit however, this potential resource is not available.
The Record had negotiated directly with WFIL,
thus no agency was employed, ultimately saving
The Record a tidy sum. This author does not
imply however that correspondence, publicity, a
script or even a transcription of the program
would not have eventually made its way to any
such archive.
Additional leads on The Spirit are being
pursued at Temple University (www.temple.edu),
and other academic institutions along with
collections of The Free Library of Philadelphia
(www.freelibrary.org) and The Historical Society of
Pennsylvania(www.hsp.org) . The Spirit is still being
elusive in Washington, Baltimore and in other
markets but attempts are ongoing to remedy this
sltuation. Thus, as of this writing, The Spirit can be
classified as a local and not syndicated program.
Readers may contact this author at
<bluecar91@hotmail.com>
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